Bluescope was approached by Jasmine Palace in January 2019 to discuss the website redesign project for their restaurant, jasminepalace.ie. Jasmine Palace’s existing site structure was on WordPress CMS but was unfortunately not mobile-friendly, which was a pain point when displaying food menus online. Although they regularly updated their PDF menu documents on the website, the website itself was not suitable towards mobile users – which coincidentally happened to account for almost 80% of their overall website traffic.
Additionally, the existing website offered the availability to purchase gift vouchers, however this was completed via a sub-domain – which meant that users had to leave jasminepalace.ie to complete their order. Although not impractical, it was more suited to have this e-commerce functionality integrated within the existing site structure.
The Jasmine Palace restaurant is based in Limerick City, Ireland. With an elegant yet relaxed lounge, Jasmine Palace offers a refined atmosphere where guests can delve into a sumptuous lunch and evening buffet featuring their signature dishes.
Over the course of two months, the existing Jasmine Palace website remained live while we developed their new website in a staging environment. By working closely with the Jasmine Palace team, we were able to create a website tailored to their needs while keeping mobile functionality in mind. The new website includes fully mobile-responsive menus which allows their customers to view on any mobile device. Also, e-commerce functionality was integrated into the website to allow for the purchase of gift vouchers to be made and for the customer to receive their voucher via PDF download which is redeemable in-store.
Before switching over to the new site, we ensured that all best practice SEO methods were in place, including necessary 301 redirects. Without these in place, Search Engines such as Google would not know which pages to send their customers. The new site replaced the old site with minimal disruption and has been running smoothly since its launch in mid-March 2019. There has been a growth in returning visitors on mobile devices and hugely decreased ‘drop-offs’.
