Bluescope was approached by PAUL Partnership in January 2019 to discuss the redevelopment of their website, paulpartnership.ie. PAUL Partnership’s existing site structure was built on WordPress CMS but required a revamp. Many of the pages created throughout the years were orphan pages in which they were not linked through the main navigation structure. Additionally, the main menu navigation had become slightly cluttered and needed to be condensed.
PAUL Partnership, a multi-sectoral partnership company which promotes social inclusion in Limerick City, created and published their Strategic Plan for 2018 – 2022. It was decided that we would work together to create the new website design surrounded by this plan and its ‘five Strategic Pillars’. These Strategic Pillars included: Community Development, Employment and Enterprise, Lifelong Learning and Education, Child and Family Support, and Health Wellbeing and Ageing Well.
Over the course of five months, the existing PAUL Partnership website remained live while we developed their new website in a staging environment. As the existing website was built on WordPress CMS, we were able to migrate all data to the staging website, ready to organise and edit.
Prior to commencing work on the new website, analytics indicated that 50% of users accessed the website on a mobile device, therefore it was increasingly important to create a fully mobile-responsive website. By working closely with the PAUL Partnership team, we were able to create a website tailored to their needs while keeping mobile functionality in mind.
Before switching over to the new site, we ensured that all best practice SEO methods were in place, including necessary 301 redirects. Without these in place, Search Engines such as Google would not know which pages to send their users. The new site replaced the old site seamlessly with little to no disruption and has been running smoothly since its launch in mid-August 2019.