Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) is key to the success of any website, yet it is often overlooked.

At Bluescope, all the websites we design are built with SEO best practices to help your website be seen in Search Engine Results Pages (SERPs) such as Google.

Do you have an existing website that needs SEO improvements?

We can implement SEO best practices and more on your website to help you rank higher in SERPs.

SEO Best Practices

Below is a list of some of the many SEO aspects we implement on websites

Keywords

Keywords play a vital role in how your website appears in SERPs. We research the words your customers actually search for and use them naturally in your page titles, headings and content.

Titles and Descriptions

Every page gets a clear title and meta description. The title helps search engines understand the page, and the description is the summary people see in search results, so a good one earns more clicks.

Search Console and Analytics

We set up Google Search Console, which shows how your website performs in Google search, and Google Analytics, which shows what visitors do once they arrive. If you already have accounts, we connect them to your website.

Alt Text

Alt text describes your images to people using screen readers and helps search engines understand them, so they can appear in image search. Purely decorative images are marked so screen readers skip them.

Sitemap

We create a sitemap listing the pages you want found and submit it to Google and Bing, so search engines can find new and updated pages.

Page Speed

Google favours fast websites and measures speed with its Core Web Vitals. We set up caching and keep pages light so they load quickly, especially on mobile.

Mobile-Friendly

Google ranks websites based on their mobile version. Every website we build adapts to phones and tablets, so it reads well on any screen.

Secure HTTPS

Google gives a small ranking boost to secure websites, and browsers warn visitors away from insecure ones. Websites we host include a standard SSL certificate.

Google Business Profile

For local searches such as “IT support Limerick”, your Google Business Profile often appears above the website results. We can help you set it up and keep it accurate.

Frequently Asked Questions

What is SEO?

Search engine optimisation (SEO) is the work of making a website easier for search engines such as Google to understand and rank. It covers the words on your pages, page titles and descriptions, image alt text, site speed and the technical set-up of your website.

How long does SEO take to work?

SEO usually takes months rather than weeks. Search engines need time to recrawl your website, and results depend on how competitive your searches are.

Is SEO included when you build a website?

Yes. Standard SEO best practices are part of every website we build.

Can you guarantee a first-page ranking on Google?

No, and you should be wary of anyone who does. Nobody controls Google’s rankings. What we can do is make sure your website follows best practice, so it has the best chance of ranking well.

Can you improve the SEO of an existing website?

Yes. We can review your website and put SEO best practices in place to help it rank higher.

IMPROVE YOUR ONLINE SEARCH PRESENCE