Why Every Business Needs a Website

Whether you are an established business or are just starting out, you may ask the simple question, “Why do I need a website?”.

Small, medium, or large, there are a lot of great reasons why your business should operate a website.

Have you ever visited a company’s website to research products or services before buying? I’m sure we have all done this at some point. So are your customers.

If your business does not operate a website, your customers are finding your competitors each time they research your products/services online. Operating a website gives your business the brand awareness it needs to compete with your competitors.

Unless you are a well-established business, some small or start-up businesses may sometimes struggle to close a sale, or in some occurrences need to convince a potential customer that your company is the real deal.

A professionally designed website can give your business instant credibility and will inspire greater confidence in your company and brand.

A website runs 24 hours a day, which means that your customers and potential customers can always find the information they need – while gaining customer leads in the process through integrated forms across your website.

With an e-commerce website, customers can view, compare, and purchase products directly from your website at the click of a button – 24 hours a day.

A company website can provide you with detailed measurable results in which you can use to better your sales and marketing strategies. A website allows you to track the number of visitors that came to your site, where they came from, which pages they visited, the ratio of visits to conversions, and much more.

Contrary to traditional marketing, a lot of opportunities are available to businesses who operate a website such as online advertising which can create highly measurable results from specifically targeted campaigns. Learn more about online advertising here.

As a business owner, you may sometimes think that you cannot afford to have a website. The truth is that you can’t afford NOT to. Although initial website development fees vary and may sometimes seem high, the benefits of operating a website outweigh the costs and will save you money in the long run.

When you begin to compare how much traditional advertising costs your business each month to how much your website costs, you will immediately see how cost effective it is to operate a website.

A company website can be a very effective tool to showcase your work, products, or services. By including a ‘Portfolio’ section on your website, potential customers can view your past work and make a more informed decision before choosing your products/services.

A downloadable brochure can also be added throughout your website to prompt users to download a full list of the products/services you offer. Brochures can be a great way to gather sales leads and it saves money on printing paper.

Greatly reduce your customer support costs by including an FAQ section or a ticketing system on your website. This way, when an existing or potential customer wishes to get in touch, they have multiple options in which to contact you. They may find the answer they were looking for through your FAQ or perhaps they will submit a support ticket which you can deal with in an effective and timely manner.

Interested in Website Design?

Bluescope offers high-end, responsive, and user-friendly websites to identify with your business’s core marketing strategies and company values.